New Products

Fenty Bills New Blurring Powder a ‘One-Swipe Wakeup’

Bright Fix Powder instantly brightens under eyes and extends makeup wear in six shades.

Beauty brands mean business when it comes to dark circle coverage.

Fenty Beauty is among the latest brands introducing a brightening powder to transform worn complexions into a luminous, healthy glow.

Introducing Fenty Beauty Bright Fix Instant Brightening + Blurring Powder. The “one-swipe wakeup” blurs and brightens under eyes and extends makeup wear. Designed to target delicate areas of the face, the ultra-fine pressed powder wakes up the entire face.

“Bright Fix powder is the snapback I need to look ready to go,” said Fenty Beauty Founder Rihanna. “It smooths and brightens without creasing, flashback or caking.”

Six Distinct Hues

Bright Fix Instant Brightening + Blurring Powder deletes dullness with spot-on color curation for all undertones. Formulated based on skin tones, Bright Fix delivers a high payoff and coverage level in the six shades with a natural soft-focus finish to minimize undertones.
Lavender minimizes yellow; Rose Quartz, green; Banana for purple; Peach for blue; Cinnamon for blue/purple; and Pumpkin for blue.

Soft Focus Powders & Refined Pearl smooths, blurs and provides a diffused effect on the skin. Blurring Grip Powder Technology adheres to skin and locks in makeup, providing sweat, humidity, transfer, fade and crease-resistance with a soft-focus natural finish. Squalane provides comfortable, non-drying and creaseless wear.

Fenty Beauty Bright Fix Instant Brightening + Blurring Powder retails for $36 at FentyBeauty.com, Sephora, Sephora at Kohl’s, Sephora.com and Kohls.com, Ulta and Ulta.com.

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